Background
A startup whose mission is to empower women by providing insights into their hormonal health turned to Zazmic when searching for innovative AI solutions to improve their application. The client’s app allows users to track a range of symptoms, offering personalized predictions and guidance based on their unique hormonal cycles. The client had a clear vision in mind: Leveraging the power of generative AI to enhance personalization and user engagement within the Client app and provide additional valuable experiences for the users.
Challenges
The company’s key goal was to provide more value to its users on a 24/7 basis. However, they required the assistance of AI experts to turn their ideas into working solutions. Here are the key challenges they faced on their way to innovation:
- Improving radiologist efficiency by automating tasks
- AI Diagnostics of Hormonal Conditions: The client wanted to analyze user-logged data (mood, symptoms, etc.) to identify potential risks for conditions like PMDD (Premenstrual Dysphoric Disorder) and PCOS (Polycystic Ovary Syndrome), enabling early intervention and potentially speeding up diagnosis.
- Dynamic Content Generation: The app’s key features, the daily “Hormonoscope” and personalized planner, relied on static, pre-populated content. The client wanted to dynamically generate personalized recommendations for nutrition, workouts, and lifestyle based on individual user data and preferences.
- Enhanced Community Interaction: The company aimed to improve its in-app community forum by implementing an AI-powered search function.
What We Offered
Zazmic implemented Generative AI solutions, addressing the client’s challenges with the following:
Predictive Analytics
Using the company’s user data and applying advanced machine learning models, Zazmic created a system to predict the likelihood of PMDD and PCOS. This involved data preprocessing, feature engineering, and training classification models using Google Cloud’s AutoML and BigQuery ML.
Smart Knowledge Search
Zazmic implemented an AI-powered search system with the help of Google’s Vertex AI. This solution enabled users to search the community forum and receive relevant answers and information based on past discussions and expert advice.
Dynamic Content with LLMs
Zazmic utilized Large Language Models (LLMs) like Google’s Gemini to generate personalized content for the “Hormonoscope” and the daily planner. This included fine-tuning the LLMs on the client’s specific content and guidelines to ensure accurate and relevant recommendations.
AI-driven Personalization
Zazmic integrated user preferences and feedback mechanisms into the AI models, allowing for the generation of highly personalized recommendations and content.
Results
By implementing Zazmic’s generative AI solutions, the client managed to:
- Increase User Engagement: Dynamically generated, personalized content leads to a more engaging and valuable user experience.
- Improved Health Outcomes: Early detection of potential hormonal conditions can empower users to seek timely medical advice and improve their overall health outcomes.
- Enhanced Brand Loyalty: The client can position itself as a leader in women’s health technology by offering cutting-edge AI-driven features that cater to individual needs.
- Ensure Business Growth: Improved user engagement and brand loyalty can drive app downloads, subscriptions, and potential partnerships, contributing to the company’s overall business growth.
Take Your Business to the Next Level with Generative AI!
Zazmic’s expertise in gen AI can help your HealthTech company unlock new possibilities and achieve its goals faster. Contact us today to explore how we can collaborate and create innovative solutions tailored to your specific needs.
