For companies that live and breathe lead generation, one thing matters above all: quality over quantity. In the legal services industry, where every lead could represent a potential client worth thousands or nothing at all, the ability to tell the difference can define success or failure.
Tort Experts, a specialized lead generation firm, understood that treating all leads the same way wasn’t serving their business well anymore. They wanted precision, speed, and smarter decision-making powered by data, and Zazmic stepped in. Using Google Cloud’s Generative AI to build a proof-of-concept (POC), we reshaped the way Tort Experts maximizes the value of every lead.
Background
Tort Experts connects individuals seeking legal support with law firms specializing in mass tort and personal injury cases. Their success depends on turning raw leads into high-value opportunities.
Operating in one of the most competitive industries, Tort Experts was looking for a way to:
- Better understand lead quality
- Prioritize resources more effectively
- Scale operations without overloading their teams.
Like many in their field, they managed all leads in the same way, regardless of conversion potential or case value. This led to wasted time, missed opportunities, and inefficiencies across their operations. Tort Experts recognized that adopting AI could help them gain an edge, but they needed the right partner to bring the idea to life.
Challenges
Tort Experts approached Zazmic with clear but complex challenges:
Uniform Lead Handling. Every lead was treated equally, regardless of its conversion potential.
Operational Inefficiency. Resources were wasted chasing low-value leads.
Lack of Predictive Insights. Historical data was collected but underutilized.
Integration Concerns. Any new solution had to work seamlessly with the third-party tools already embedded within the company’s system.
Scaling Questions. They wanted to test Generative AI’s value before committing to a full-scale rollout.
Tort Experts needed a data-driven, AI-powered solution to score leads by both likelihood of conversion and potential case value and empower the company’s internal teams along the way.
Solutions Delivered by Zazmic
Our team designed, developed, and deployed a Generative AI-powered Lead Scoring POC using Google Cloud Platform (GCP). The solution combined predictive modeling, seamless system integration, and a forward-looking roadmap for production.
Here’s what we delivered:
AI Model Development
Using BigQuery and Vertex AI, we built predictive models trained on Tort Experts’ historical lead data. Each new lead received two scores:
- Conversion Score: Likelihood of turning into a signed retainer.
- Value Score: Estimated financial value of the potential case.
Seamless Integration
To avoid disrupting daily operations, Zazmic built a backend API that pushed AI-generated scores straight into LeadsPedia, a third-party lead management system used by Tort Experts.
This meant employees could continue working in their familiar environment while gaining instant access to AI-enhanced insights.
Advanced Cloud Infrastructure
We set up Cloud Run and Google Cloud Storage for smooth deployment and data management, ensuring scalability and reliability of the system. Additionally, Vertex AI was implemented for model training and deployment.
Knowledge Transfer
To empower the Tort Experts’ team, Zazmic provided technical documentation, codebase access, and training sessions to ensure the client’s internal engineers could manage and monitor the POC independently.
Beyond the POC, we delivered a roadmap for full-scale deployment, including best practices, lessons learned, and estimated costs for implementation.
Project Results
The AI-powered POC delivered immediate value for the client by offering faster, smarter, and more profitable decision-making in legal lead generation.
Here’s what Tort Experts achieved together with Zazmic:
- Improved Lead Prioritization. Teams could instantly see which leads were most likely to convert and which offered higher potential value.
- Enhanced Efficiency. By focusing resources on high-quality leads, the company significantly reduced wasted effort.
- Data-Driven Insights. Instead of relying on gut feeling, Tort Experts could now back decisions with predictive insights.
- Proven ROI & Scalability. The POC validated the benefits of AI in their workflow and provided a practical roadmap for scaling.
- Empowered Teams. With knowledge transfer, Tort Experts’ staff gained confidence to interact with and maintain the solution.
This project demonstrated not only the business value of AI but also the importance of building scalable, production-ready solutions that align with existing workflows. The client received a clear picture of what full-scale implementation would require, helping them plan strategically for the future.
Why Partner with Zazmic?
Tort Experts chose Zazmic for our deep expertise in building and seamlessly implementing innovative AI solutions into business processes that deliver maximum value.
Here’s what our team brought to the table:
Proven Google Cloud Expertise. As a Google Cloud Premier Partner, we know how to unlock GCP’s full potential.
AI/ML Specialization.Years of combined experience in predictive modeling and applied AI.
Client-Centric Integration. Instead of building a standalone “black box,” we ensured smooth integration with existing systems.
Knowledge Transfer. Empowering internal teams instead of creating vendor lock-in.
Production Vision. Our team delivered not just a POC, but a roadmap to help the business scale.
The success of this POC shows how Generative AI can transform lead management in industries where efficiency and prioritization are critical. For Tort Experts, it’s not only about more leads, but about better leads that drive business growth.
At Zazmic, we believe every business, legal, e-commerce, financial, or otherwise, can unlock new value by applying AI to its most critical workflows. Whether it’s proof-of-concept or full production, our team ensures technology serves strategy, not the other way around.
Ready to explore how AI can give your business a competitive edge? Book a call with us today!
