Sindric

Background

Sindric Solutions, a DeFi protocol developer, needed to accelerate marketing for the XDFi token launch. Traditional influencer scouting was manual, slow, and subjective, making it difficult to identify high-impact crypto voices efficiently. The team sought a data-driven, automated system to quickly surface and rank influencers on X (Twitter) and optimize outreach for trader onboarding.

Challenges

To successfully launch the XDFi token and grow its user base, Sindric faced several key challenges:

• Manual and Inefficient Scouting: Influencer research was slow, subjective, and difficult to scale.
• Tight Launch Timeline: The team needed a fast, deployable solution to meet the token launch schedule.
• Scalable Influencer Targeting: A system was required to identify, score, and engage high-impact crypto influencers efficiently.

Solutions

Zazmic developed a serverless, automated Influencer Scoring Pipeline on Google Cloud:

• Automated ETL: Cloud Run, Cloud Scheduler, and BigQuery handle data collection, transformation, and storage.
• AI-Powered Scoring: Gemini 2.5 Pro analyzes influencer profiles and assigns scores on a 100-point scale.
• Rapid Delivery on X: Scores and rankings are deployed directly to Twitter for actionable marketing decisions.
• Scalable Design: The pipeline processes up to 1,000 influencer profiles, surfacing the top 50 most relevant voices with detailed rationale.

Outcomes

• Data-Driven Targeting: Sindric now identifies top influencers scoring 83–86/100, eliminating guesswork.
• Accelerated Pipeline Delivery: Core backend completed ahead of the token launch schedule.
• Scalable Foundation: The system is ready for ongoing campaign optimization and future expansion.

Conclusion

Zazmic delivered a fast, scalable, and AI-driven influencer scoring system that automates Sindric’s marketing workflow. By leveraging Gemini on GCP, Sindric can now target high-impact crypto voices efficiently, improving reach, engagement, and trader onboarding for the XDFi token launch.