Background
Tort Experts connects individuals seeking legal support with specialized law firms. In a competitive legal lead market, they struggled to prioritize high-value leads and optimize resources. The company needed a smarter, data-driven approach to improve efficiency, maximize conversion, and scale operations effectively.
Challenges
Tort Experts faced a number of challenges that undermined their efficiency and limited their opportunities for business growth:
- Uniform Lead Handling. All leads were treated equally, wasting effort on low-value opportunities.
- Operational Inefficiency. Resources were misallocated without predictive insight.
- Underutilized Data. Historical lead data wasn’t leveraged to guide decisions.
- Integration Concerns. Any new solution needed to fit seamlessly with existing tools.
- Scaling Questions. The client wanted to test AI’s value before a full-scale rollout.
Solutions
To address Tort Experts’ challenges, Zazmic designed a comprehensive, AI-driven approach that combined predictive modeling, seamless integration, and scalable cloud infrastructure.
Each element of the solution was tailored to deliver actionable insights without disrupting existing workflows:
- AI-Powered Lead Scoring. The Zazmic team developed predictive models using BigQuery and Vertex AI to generate a Conversion Score and Value Score for each lead.
- Seamless Integration. We built a backend API to push AI scores into LeadsPedia, keeping workflows familiar for staff.
- Cloud Infrastructure. Cloud Run and Cloud Storage were implemented for scalable, reliable deployment.
- Knowledge Transfer. Our experts provided technical documentation, codebase access, and training to empower internal teams.
- Roadmap for Scale. We delivered a practical plan for full-scale implementation, including best practices and cost estimates.
Outcomes
The implementation of AI lead scoring quickly demonstrated tangible benefits:
- Improved Lead Prioritization. Teams could identify high-value, high-conversion leads instantly.
- Enhanced Efficiency. Reduced wasted effort by focusing on the most promising leads.
- Data-Driven Insights. Replaced guesswork with predictive intelligence for decision-making.
- Validated ROI. The POC demonstrated clear benefits and a roadmap for scaling AI solutions.
- Empowered Teams. Staff gained confidence to maintain and manage AI-enhanced workflows.
Conclusion
Zazmic helped Tort Experts transform lead management with Generative AI, enabling smarter, faster, and more profitable decisions. By integrating AI seamlessly into existing systems and empowering internal teams, the project showcased both immediate impact and a clear path for scalable growth.
