Here’s a fact about your website users: with an average attention span of 8 seconds, they no longer bother looking for the right page. They look for a search bar right away. So, if you have on-site search, they’ll happily use it instead of navigation menus, filters, and homepage recommendations.
Here’s another fact: 3 out of 4 visitors will leave your site after an unsuccessful search. Either they don’t use the exact keywords you’ve optimized for, the search results are irrelevant and bring them to the wrong page, or your site is simply hard to navigate – you end up with a lost lead.
Not only do you have to have what your consumers are looking for, you need to be able to bring it in front of their eyes before they get bored. And, while built-in website search seems like a straightforward solution to do so, not ‘any’ search bar will do.
What’s Wrong with ‘Any’ Search Bar
A staggering 71% of websites require users to search with the exact same wording the site uses. Misspelled a word? Failed. Trying a two-word or longer query? Failed. Searched for “running shoes” but the site lists them under “footwear”? Another failed search. If keyword-based search engines seem to not understand what you’re looking for, that’s because they really don’t.
While 71% of your competitors might still be using this outdated search technology, the good news for you is that you have the opportunity to stand out and leverage the tech that does get your users – Artificial Intelligence.
Why Vertex AI Search Changes the Game for Business
Smart AI Search for Users
Vertex AI is a powerful toolset from Google that enables you to add smart features to your website or app. It’s like having a team of AI experts working behind the scenes to understand your customers better and give them exactly what they’re looking for.
At the core of Vertex AI Search is a powerful Large Language Model (LLM) trained on an immense amount of text and code. This LLM empowers Vertex AI Search to go beyond simple keyword matching, understanding the nuances of human language and intent, something traditional search engines just can’t do. This means:
- More relevant results: Users find exactly what they need, even if they don’t use the exact same words as the website.
- Semantic search: AI search understands synonyms, related concepts, and even misspellings.
- Improved user experience: Faster, more accurate search leads to happier users who stay on your site longer.
Simple AI Search for You
The best part is, you don’t need to be an AI expert or spend hours on complex configurations to build a scalable search engine for your website. Vertex AI streamlines the often-complex process of setting up effective search functionality.
- Minimal Coding Requirements:
Vertex AI offers pre-built components and intuitive interfaces for setting up and configuring your search engine. It leverages natural language processing and machine learning under the hood, removing the need for extensive custom code development. - Seamless Data Integration:
Vertex AI connects smoothly with various data sources, including websites, databases, and cloud storage. This connectivity facilitates the swift indexing of your content for efficient searching. - Advanced Search Capabilities Out-of-the-box:
Features like semantic search, relevance ranking, and even multi-language support are readily available without needing to build them from scratch. This saves development time and ensures a high-quality search experience for your users. - Scalability:
Vertex AI’s infrastructure is designed to handle varying search volumes and data sizes effortlessly. This eliminates concerns about performance bottlenecks as your website or content grows. - Google’s Expertise:
Vertex AI leverages Google’s vast experience in search technology. This translates to cutting-edge features and performance enhancements, ensuring your search engine remains up-to-date and effective.
How to Build an AI Search Engine For Your Website
1. Go to Google Cloud Console:
Head over to the Vertex AI Search and conversation section.
2. Create a New App:
Choose “search” and enable the Enterprise Edition features (for extra power!).
3. Enter Your Website URL:
Google takes care of the rest, indexing your site and building the search engine behind the scenes.
That’s it! You’ll have a sleek, customizable search bar ready to integrate into your website.
Take Your Website to the Next Level with the Power of AI
Vertex AI Search empowers you to build a smart, user-friendly search engine with minimal effort. On one hand, it doesn’t require the extensive tech expertise, time, and resources that traditional search engine development demands. On the other hand, it offers a wealth of out-of-the-box capabilities that open-source solutions lack.
Your website is often the first interaction potential customers have with your business. Ready to make a powerful first impression with the help of AI? Reach out to us at Zazmic for a personalized workshop and learn how we can help you unlock the full potential of Google’s AI tools.
